Successfully managing stakeholder engagement programs requires donning of many hats: marketing manager, peacekeeper, data analyst and, last but not the least, of a diplomat between many different people and stakeholder groups.
Defining the purpose,perceived/real issues/opportunities and potential outcomes of any stakeholder engagement process is fundamental in developing your business case.
To different extents and with varied levels of influence, at the heart the process always involves and interacts with people whose opinion and involvement are critical to achieving desired outcomes. Without sufficient planning, focus and adequate processes the outcomes are poor and participation levels low.
Start with the basics and build upon them: identifying your stakeholder groups based on their role, level of influence, level of interest and bet channels to reach them. From here identify the most appropriate tools to collate their feedback.
Identifying stakeholders as per their interest and influence along with a stakeholder engagement portal/tool that serves as a one stop destination for all engagement needs, you can achieve success. And here, we have mentioned how stakeholders are divided:
- Low-Interest, Low-Influence – those who need to be informed
- High-Interest, Low-Influence – those who need to be involved and consulted with
- Low-Interest, High-Influence – influential stakeholders you need to engage
- High-Interest, High-Influence – partners you need to collaborate with
The IAP2 spectrum is widely utilised to establish the participation goal of a stakeholder engagement process: inform, consult, involve, collaborate and empower. With right stakeholder engagement tools, you can easily manage the different groups as per their interest, influence and the overall participation goal. Engagement Hub is used by many different sectors and the leading stakeholder engagement specialists due to the vast features and 23 consultative tools included.
Surveys and Quick Polls Tools
Surveys and Quick Polls are fantastic for collecting feedback which is ‘closed feedback’ i.e not publicly displayed during the consultative process. You can also determined which groups have access to different surveys and with a click remind stakeholders who have not completed the survey to complete it. And with Engagement Hub’s Quick Polls widget, you can ask community to assist you in prioritizing options through four options: text, image, video or audio polls.
Latest News of this stakeholder engagement portal enables the entire community to eb kept informed with project updates, media releases, opportunities, consultation outcomes, etc. It also allows to include links and add attachments or images to maximize the impact.
Features that encourage collaboration – Community Chat, Interactive Mapping, Interactive Image/PDF, Ideas/Story Walls Tools
What plays a great role in consultation and drives participation are the features like the Community Chat, Interactive Mapping, Interactive Image/PDF, Ideas & Extended Ideas Wall, etc. Engagement Hub offers these attributes that aids in the sharing of ideas, knowledge or opinions.
While the priority of each stakeholder group is different, it’s better to let each one of them know the engagement process and other key dates. Timeline gives them an insight into the complete picture and they can then decide where they can get involved.
The Background Tool, is designed to inform your stakeholders the complete background and history of the project or program you are engaging in, so that they can prove instrumental in taking the right decision.
While these were some of the important features of Engagement Hub, there are many more which provide diverse tools for different stakeholder groups and participation goals. And to take advantage of this ‘all in one’ package that reduces the confusion created by multitude software packages, contact us. We, Engagement Hub will understand your requirements and based on that we will customize the platform that will serve your needs the best.