Community engagement is an integral part of both public and private sector decision making. Collaborating and knowledge sharing with your community build stronger relationships between organisations and their communities. Community engagement is much more than just likes and comments, it is about a new generation of ideas, shared decision-making and letting your community feel very much involved in a journey.
Without collaboration with relevant community members, the organisation’s decisions not be advantegous to all. Encouraging feedback and participation helps in better decision-making, improving outcomes and reputation, this will also reduce financial, resource and reputational risk.
Increased community engagement requires dedication, imagination and passion. For creating a fun, exciting and meaningful community engagement, here we’re sharing some tips from Community Engagement Experts.
- Invest in High-Quality Content
For creating meaningful engagement, you need curated engaging content. The purpose of forming an online community is to make them informed about the objectives, new proposals, the USPs, etc. They in turn provide you with richer data and insights. Hence, you must present the content (including visual content like images, videos or blogs) that attracts them to participate in ongoing engagement opportunities.
- Listen to Your Community
Delivering an experience that keeps community members coming back is integral to the consultative process’ success. You must create a space for users where they can share ideas and feedback, it will drastically enhance your community engagement.
- Reward Your Users
Thanking or rewarding your community members is a great way to keep them motivated. Gamification is one of the ideal ways to make your members feel interested and stick to the content being provided.
- Attitude Plays a Key Role in Communications
There’s a fine line between being assertive and being aggressive. It is even finer on in digital spaces due to a lack of tone or tenor in the written word. It’s important to be confident while communicating but you should also not forget to listen, acknowledge and address if required.
Are you looking to grow your online community? Try Engagement Hub today! To know more about the platform, kindly visit us at https://engagementhub.com.au/ or talk to our community engagement experts.