In our earlier blogs, we have already talked about what is stakeholder engagement and how online engagement software can be instrumental in engaging stakeholders, but we have not explored stakeholder analysis. Well, in simple terms, it is identifying and segmenting the perceived stakeholders based on a certain factors before commencing the project. Not just this, but the analysis also includes determining the best practices for involving and communicating with each stakeholder segment.
What is the purpose of a stakeholder analysis?
- Helps you gather crucial input
Prioritising key stakeholders according to their level of interest and influence will assist you in structuring the best methods and assessment criteria to obtain their input.
- Helps you strategiesefficiently
Understanding your stakeholders and sometimes dependent on the project the potential champions and detractors, assists in developing a strategic engagement framework.
- Helps you build trust and credibility
Engaging with stakeholders on a regular basis will build their trust in your organisation.
Now that you know the importance of stakeholder analysis, you would want to know how to conduct stakeholder analysis, isn’t it? Yes! Well, to begin with, we would like to tell you that stakeholder analysis exercises will vary by company, industry, and the teams conducting them (e.g., project management vs. product management. But all these analyses have a few common steps, some of which are written below:
- Identify your stakeholders
Make a list of the people who you think will be impacted and/or benefit from the project / proposal.
- Prioritize your stakeholders
Once you have identified the people who matter, determine who will indeed be the stakeholders. You can categorise them based on their influence, interest and levels of participation in your project. For instance:
- High power, high interest: These are the stakeholders of utmost importance, engage them the best and make the greatest efforts to satisfy them.
- High power, low interest: You should never fail to satisfy them as they are people of great influence, but having said that, you shouldn’t even over communicate with them.
- Low power, high interest: Talk to them to make sure that no major issue arises. Also keep in mind that since these are interested people, they can play a very supportive role.
- Low power, low interest: Keep them informed periodically, but don’t over communicate with them.
- Understand your key stakeholders
Identifying and prioritizing the stakeholders isn’t enough, you also need to understand what they feel about the project. To understand them completely, ask them questions like:
- Besides the financial interest in the project, do they also feel emotionally associated with the outcome of the project? In the positive or in the negative sense?
- Is the reason of their association and interest being satisfied with the current growth of the project?
- What is the thing that they are not satisfied with, what can you do to win the support of stakeholders.
- Who influences their opinion, and are those influencers also your stakeholders? Yes! Then who are they.
- What priorities they have and expectations from the project.
Since engaging the stakeholders is one of the important aspect of stakeholder analysis, you can always begin by using online engagement software. Engagement Hub is one such all-in-one community engagement and stakeholder management solution to drive participation and collaboration. To try Engagement Hub for free, create a free 30-day trial today.