Regardless of the type of stakeholders for instance local community members, elected officials, employees, delegates, or any other individual who has an interest in or influence of your organization’s goals. Events, such as forums, workshops, and listening posts are a great way to get everyone together to collaborate.
Besides strengthening relationships with and amongst your stakeholders, having events or meetings as part of your stakeholder engagement strategy has numerous other benefits. Let’s discuss these benefits and why investing in an Events and Meetings Registration Tool within a stakeholder engagement platform will contribute to your projects’ success.
- Proactive Stakeholder Engagement: Events are an excellent way of engaging proactively. Most often when you engage your stakeholders, you’re requesting them to deliberate on a project, legislation, etc. Events or meetings allow you to engage socially with your stakeholders and can lead to more positive feedback and outcomes.
- Strong Brand Experience: Events can help leave a lasting impression and create a strong and positive brand experience for your stakeholders. You can make use of events to showcase the best of your organization and introduce your new project to stakeholders associated with your engagement campaigns.
- Identify Your Key Stakeholders: Mapping stakeholders by an organization is an effective strategy to identify the most important and influential stakeholders. You can use events to quickly understand the interests and influence of these stakeholders. If you’ve mapped stakeholders to a matrix of interests and influence, you’ll get the best stakeholders in the top right, a high interest in your organization’s problems, and a high level of influence on bringing change to those issues.
Influence levels can be fairly objective such as their job title or previous experience on your project issue. Whereas interests can be more elaborate such as stakeholders taking out time from their busy schedules to attend your event or meeting, you can use registration data to collect more such information.
Engagement Hub is a renowned and popular Events and Meetings software that allows you to notify and encourage your stakeholders to attend workshops, forums, and events associated with your project. It has an in-built complete event registration system including stakeholder electronic diary integration and event registration. All event registration information is stored in one location, simplifying the process and reducing admin time.
