There is no denying the fact that finding the right employee is one of the most challenging tasks for any organisation – however retaining those employees is an even bigger challenge. In order to build a strong employee brand, it is imperative to have a long-term, strategic approach as this is something which can’t be achieved overnight. Employee engagement should be at the core of your approach to attract, upskill, reskill and retain talent. Employee engagement is designed to foster employee commitment to their organisation’s goals and values, motivated to contribute to organisational success and are able, at the same time, to enhance their own sense of well-being. Engagement is therefore a tool for organisational success. While employee engagement is a common referenced by organisations, it can only be transformational when it carried out successfully and here are a few strategies for driving successful employee engagement:
- Two-way communication
The responsibility of leadership teams is not just to design and convey the organisational strategy but to have two-way communication with employees to strengthen strategy. Resultantly trust is built between leadership teams and employees through and empowerment.
- Employees embrace organisational values
It is observed that when an individual’s personal values are aligned with their employer’s culture, there are high chances of better and successful engagement. Leadership teams are responsible to ensure the vision and values of the organisation are embraced by all.
- Measure and act on feedback
By engaging with employees on regular basis, organisations are able to track performance, collaboration and engagement while also measuring their productivity.
- Closing the loop – report to all employees in a way that matters
Leadership teams have a responsibility to acknowledge the input, successes and innovation of teams and individuals. Employees engaged in a manner that’s relevant to their jobs act like a collective force that helps bring the organisation to new levels of innovation, growth and performance.
This is just a snapshot on how employees can be engaged successfully to drive organisation performance. Give the above points a try and you will see an improved employee brand. What can further help you are stakeholder engagement platforms like Engagement Hub which comes equipped with several features that aids employee engagement, such as survey tools, quick polls, forms/Q&A tool, budgeting, etc. With Engagement Hub, you will be able to easily engage all your employees in a secure online environment.
