Remember when the bringing the community was a big part of our lives? People coming together to celebrate life’s extraordinary little miracles was a different experience back then. Communities are a big part of who we are. Even now, as we’ve shifted into a world of online socialising and VR rollercoasters, it’s difficult not to reflect on how wonderful it is to be a part of a community.
Yes, things change at breakneck speed in the digital world, but a community at its core will likely stay the same. As social experience observers, we understand that a community is a group of people who share a common interest or characteristic and have a common place or platform to discuss and share their opinions and stories.
4 Benefits of Having an Online Community
Online communities, also known as insight communities, assist organisations in gaining stakeholder insights. It is now the most popular method of conducting market research. How significant, you ask? For example, 74% of organisations use a community management platform to create and manage a panel of community members.
The following are four primary reasons to create and manage an online community:
1. Panel management: The primary purpose of a community online portal is to manage panel members. Using surveys, questionnaires, and polls, a community can effectively manage demographic segmentation among panel members. Panels are an effective marketing research method, but selecting the right panellists for a market research study is critical. In addition, the tool assists in choosing the most influential audience for the analysis.
2. Customer advisory board: Online community software assists you in identifying Tier 1 customers who are strong brand advocates. This will help you determine your best promoters and convert them into brand influencers. The online community provides numerous opportunities to gain insights from the best customers.
3. Agile research: A survey can be conducted only once, but a community gathers information on an ongoing basis. As a result, organisations use an online community to quickly gain insights from a large group of people and for real-time research. The community also assists with both qualitative and quantitative data collection.
4. Crowdsourced ideas: You can use the online community platform to gather customer insights and ideas. This allows you to gain insight into the customer’s mindset and determine what is required.
Why choose ENGAGEMENT HUB as Online Community Survey Software?
Engagement Hub is the only engagement software with a built-in SRM system and advanced reporting functionality, and we take pride in our excellent client relationships and regular feature deployments. We have plans and pricing to meet your needs, whether you’re creating a survey alone or with others in your organisation. For example, you can visit our website https://engagementhub.com.au/ for more information or call us at +612 8007 4277.
