Learn how a stakeholder engagement matrix can be much more beneficial than your a stakeholder engagement strategy.
Many organisations develop Community Engagement Strategies or Stakeholder Engagement Strategies because they believe it is the best way to manage, track and assess their stakeholder engagement. However, these Strategies are largely very high level without providing employees consistent direction nor enabling your stakeholders to anticipate what to expect during a consultative process.
What is of more value to organisations is developing a Stakeholder Engagement Matrix – this will drive organisational consistency and productivity. Outlined below are the key differences between Stakeholder Engagement Strategies and Matrixes, and why Matrixes are the more effective choice.
What is a Stakeholder Engagement Strategy?
When an organisation takes up a project or makes certain decisions, there are parties (or stakeholder groups) that these actions will affect (positively or negatively), resulting in an interest in the development, implementation and outcomes.
Managing these stakeholder interactions, including the frequency and method of communication, is what a Stakeholder Engagement Strategy is designed for at a very high level.
What is a Stakeholder Engagement Matrix and why is it more effective?
A Stakeholder Engagement Matrix provides employees with a guide to the structure of engagement processes for stakeholder analysis, stakeholder level of influence, communication channels, engagement methods (including recommended online engagement tools), reporting, and legislative requirements based on project type and impact.
It also provides stakeholders with a concise roadmap of their level of influence and opportunities, based on project type and impact. An Engagement Matrix is a much more streamlined way of managing stakeholder communications and expectations, providing all interested parties with detailed information in an easily readable format.
Easily streamline your Stakeholder Engagement Management with Engagement Hub’s fully-integrated software
A well-developed Stakeholder Engagement Matrix provides your organisation with the flexibility necessary to easily adapt during the consultation process and throughout the entire project. Fluid and less-rigid approaches to engagement allow your company to be more reflective of your stakeholders and their level of influence and decision-making.
A Stakeholder Engagement Matrix developed with Engagement Hub’s software allows for a mutually beneficial experience for all relevant stakeholders. Start small and build confidence with your stakeholders, celebrating those who are good contributors (which is easily measurable and assessed with our program), and enables you to close the communication loop at each stage, by reporting back to the stakeholders and advising them of the outcomes.
Contact us to find out more about how Engagement Hub can reduce the burden on your administration, helping you to effectively manage Stakeholder Engagement through a fully-developed stakeholder engagement matrix.
Contact us for a detailed proposal, book a demo to organize an online screen share and discussion of your objectives, or to explore the features in detail on our Engagement Hub demonstration site.
